![]() ![]() On the other hand, the research and development unit is the section that plays of conducting a market search to be able to know the products to manufacture, how to design them depending with the market needs, and any other detail that would help all the other departments. ![]() During the evaluation, the company focused on two of its most important Strategic Business Units (SBU), and they are the manufacturing department and research and development unit.Īt Medtronics, the manufacturing/production department is the business unit that holds all the medical devices production lines which are over 30 lines. It is for this reason that the company recently conducted a BCG Matrix to evaluate the company’s market potential and the rate of medical devices market growth. The reason is that the different roles earn profits or positively contribute to the company at different rates. The departments are divided depending on the roles being played, and these are what that determines that amount of finances that will be invested in the department. The company has different Strategic Business Units (SBU) that are also known as departments. Medtronic is a multinational organization that specializes in the production of different medical devices. Running head: BCG MATRIX COMPETITIVE ANALYSIS FOR MEDTRONIC 1īCG MATRIX COMPETITIVE ANALYSIS FOR MEDTRONIC 8īCG Matrix Competitive Analysis for Medtronic ![]()
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